Task 3 EVALUATION Task #3: What have you learned from your audience feedback? #2

Even though we intended for a quite young audience that is interested into Indie, alternative music and life style we were quite surprised when looking at our statistic’s views form YouTube. In fact most of our audience came from Germany and England which was clear beforehand because we showed it to our friends and families which again showed it to their friends etc. But what really surprised us was the fact that quite a few amount of 50 years old men in America seemed to have watched it. We don’t know who those people are because we don’t have any relatives or friends there whatsoever but regardless from that it was not the audience we were trying to reach when creating this product. Nevertheless this is part of establishing a new concept.  In general there are always a view viewers all over the world that have watched it and they have probably found our video by accident or change and even though we did not intend our product to be for those specific people they seemed to have liked it for reasons we don’t know.

Our basic idea about our audience was to have people starting from the age of 16 and onwards to be interested into our music. Most likely people with very open minded perspectives, views of the world that are in every sense quite tolerant, they are also very likely to be Europeans. As well as this audience we also thought about people that work in an office or even run their own business. Therefore they could use the music as background music through the fact that it is not distracting and very relaxed. 

Task 3 on Prezi

http://prezi.com/zq-jsf2gd5pk/task-3/