We agreed on picking my chosen song ‘Foreground’ by Grizzly Bear and thought about a continuing theme throughout the video. We decided that It would be identity and the big question: Who am I? Our singer’s band name is called ‘Peter and the wolf’ which is related back to a Russian children story. We came up with this name because we wanted him (our singer) to be a very creative and intellectual person. Another inspiration source were band names like: Noah and the Whale, Grizzle Bear, Patrick Wolf etc.
We created an image of him as being an outsider with the tendency to melancholy but an original talent. He seems to be a bit fragile and feminine as well. Therefore his target audience is an open minded, arty and more likely being western. It is a niche audience which includes young adults and upwards.
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